Gillian is an experienced administrator, radio broadcaster and business development executive, who hails from Savanna-la-Mar, Westmoreland, but now resides in Kingston, Jamaica where she operates her public relations and sponsorship marketing business.
Her career in administration began when she gained employment with a reputable law firm in Savanna-la-Mar, Westmoreland, Jamaica as a secretary and was further enhanced in her role as secretary/manager for a non-governmental organization in the same parish. This NGO had a mission to foster development in the parish of Westmoreland; to facilitate skills training for youth development; and to work with various government and non-government agencies to keep stakeholders informed about plans for developing the various industries in the parish. It was from this early outset that Gillian started acquiring hands on knowledge of events planning, setting up various seminars, meetings, skills training programs and social events for the organization.
The professionalism with which she conducted her duties did not go unnoticed and this landed her a position with Westmoreland Broadcasting Company Limited, owners of VYBZ 96.3 FM, a community radio station located in Savanna-la-Mar, Westmoreland, Jamaica as a Sales and Marketing Representative from May 2004 to May 2010. This also opened a new avenue for her to begin a career in radio broadcasting between September 2005 – May 2010. The knowledge and opportunities gained in this new role exposed her to the entertainment industry through live broadcasts in studio and from various events, interviews of various local and international entertainers, event promoters, entrepreneurs, etc.
Although radio broadcasting provided new knowledge and opened the doors to meeting and socializing with many talented and affluent persons in the entertainment industry, Gillian did not give up her role as a sales and marketing representative and was promoted to being assistant manager for this department. Her determination to remain in this department was stemmed from her passion for planning, creativity and the end result, which is seeing the satisfied looks on the faces her clients, superiors and other stakeholders.
After leaving the radio station, Gillian gained employment as a journalist with the Western Mirror, which is a newspaper located in Montego Bay, Jamaica. Though this was short lived, she gained experience as a writer, who was entrusted with the position of correspondent for the parish of Westmoreland, which entailed news reporting, as well as writing features and stories for the newspaper.
She was employed to Grove Broadcasting Company Limited – Irie FM form November 14, 2016 to June 1, 2017 as Western Region Sales Coordinator, serving five parishes in Western Jamaica; coordinating and supervising the sales team, making sales presentation to advertisers/sponsors, closing sales, responding to complaints from customers and provide after-sales support.
On November 13, 2017, Gillian is the Founder & CEO of Mystique Professional Services also known as Mystique PR , officially launched her Entertainment Public Relations Consultancy and Services business, offering PR services to help independent reggae and dancehall artistes/musicians create and maintain favourable public image, build meaningful relationships through tactical public relation practices and effective campaign strategies, and assist with crisis management.
On numerous occasions, Gillian was approached by individuals in entertainment requesting sponsorship marketing services. Realizing that there is a growing need for such a service in Jamaica, she decided to offer her services as a sponsorship consultant, to provide sponsorship marketing services to entertainment businesses, food & beverage businesses, events, projects and non-profits to meet their objectives; focusing on targeting companies that can help reduce their expenditure through cash and/ value-in-kind sponsorship, while obtaining positive public relations for their brand.
She is also the owner and entertainment blogger at Mystique Entertainment Magazine.
Interests: Personal development | Spiritual development | Child/Youth development – inspiring children/youths through mentorship and nutrition program | Healthy living | hosting various events (emcee) | music of all genre!!
For Gillian Larmond-Barrett, also known as Queen Gee | Lady Mystery there is no limit; if you try and it’s not successful keep trying, always remembering that every experience, no matter how short lived, plays a vital role in your personal development. Keep adding them together to be joyful, peaceful, helpful, prosperous, abundant and successful.