Business Development

It is very essential for business development managers to ‘Add Value and Build Trust’ to attract new customers for business growth.

I recently read an article by Bruna Martinuzzi, on  Americanexpress.com about this topic and decided to share what she said with you.

Add Value and Build Trust

“Rather than going after people’s wallets, consider going after their hearts. Business growth can come from adding value to every relationship, with prospective customers and existing customers. We can add value by providing information and knowledge, by being an advisor, by obsessing over treating customers right, both before and after the sale, and by having a reputation for great execution and white glove service.

This mindset and approach build trust and goodwill which are your calling card for business development. But building trust takes time. As Seth Godin put it, “People don’t believe what you tell them. They rarely believe what you show them … They always believe what they tell themselves.”  It’s your public persona and your actions over time that will likely influence what people tell themselves about you.”

I hope this will help business owners or business development managers grow their businesses.