There is still a great deal of music brands that are still not sure the powerful role public relations will play in the development of their music business or career. This is sometimes because they are not sure what is public relations.
What is Public Relations?
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – PRSA
Music Public Relations Plan
Now that you have a better understanding of public relations you must plan and develop your strategy to communicate your brand message to the public.
This will allow you to bring awareness to your brand and build significant relationship with your target audience, to achieve your goals.
This will further lead to growth in popularity, putting you in the mind of event promoters for potential performances, media coverage and increased record or merchandise sales.
Public Relations Management
Be sure to have a knowledgeable, creative and smart public relations manager on your team or hire one!
Music labels and artistes are creatives whose main focus is composing and producing top quality music to empower and entertain their audience. In order for them to produce and put out good quality music that put them in the position to meet their goals, they have to keep honing their craft and getting it right is rewarding, but time consuming.
I have met some gifted, talented and outstanding music creators who have produced great music that is unknown. Why spend good dollars to produce music that is not reaching the audience you intended it to reach?
Most times these musicians try to do it all, composing, producing and marketing their music. This will definitely cause you to burn out and not achieve what you initially expected. I recommend that you continue to focus on great production and hire a professional public relations manager, who will see your vision, understand your goals and work with you to create magic.
Music PR Services
Since 2010, I have been assisting music brands develop and maintain their public image, increase brand awareness, grow their audience and increase income earning opportunities.
Once I understand their goals, I begin by writing their Public Relations Plan and Strategy. I organize their publicity events such as launches, press conferences, etc., prepare press releases, press kits, media alerts, biographies and social media contents, pitch their brand message to the media, arrange interviews and more.
I want to assist you too. I want to see you reach the top and achieve your goals.
Learn more about me and get in touch for free consultation, to figure out where you are, where you desire to go and how we can work together to get you there.
Contact me at firstname.lastname@example.org to get started!!